Can Roblox's Creator Economy Unlock Its Next Phase of Monetization?

Key Takeaways Roblox Corporation (RBLX) is leaning into its high-growth, creator-led ecosystem by scaling payouts, introducing new incentive structures and broadening monetization channels. The company's strategy is centered on turning its vast community of developers into a sustainable growth engine, driving deeper engagement and more durable revenue streams. At the heart of this strategy is the Developer Exchange program, which reached a new milestone in second- quarter 2025. Roblox paid out $316 million ...