Core Viewpoint - Blue Moon Group reported a revenue of HKD 3.037 billion for the six months ending June 30, 2025, with a gross profit of HKD 1.764 billion and a loss per share of HKD 0.0822, while proposing an interim dividend of HKD 0.08 per share [1] Group 1: Financial Performance - The company achieved a revenue of HKD 3.037 billion and a gross profit of HKD 1.764 billion for the first half of 2025 [1] - The loss per share was reported at HKD 0.0822, and the company plans to distribute an interim dividend of HKD 0.08 per share [1] Group 2: Marketing and Sales Strategy - The company continued to promote the concept of "scientific washing" and expanded the use of concentrated laundry detergent [1] - Sales and management strategies were optimized, leading to a 13.2% reduction in sales and distribution expenses [1] - Traditional online sales channels and offline distributor channels maintained stable growth [1] Group 3: IP Project and Consumer Engagement - The company launched the "Incredible Future Laundry Technology" IP project, achieving over 1.8 billion exposures online, targeting young families and new generations [2] - The project utilized diverse storytelling methods such as music videos, short dramas, and micro-variety shows to engage users [2] Group 4: Distribution and Market Coverage - The company systematically expanded its market coverage through channel penetration into counties and towns across China [2] - The number of offline distributors and terminal stores increased year-on-year as part of the strategy to enhance traditional channel sales [2] - During the "618 Shopping Festival," the company maintained a leading position, ranking first in cumulative sales across major e-commerce platforms for key product categories [2]
蓝月亮集团(06993)发布中期业绩，收益30.37亿港元 中期息每股8港仙