城记 | 从文创潮到“嘉年华” 从上海书展看文化消费的“热辣滚烫”

Group 1 - The recently concluded Shanghai Book Fair attracted over 382,000 visitors, a year-on-year increase of 28.4%, with total book sales reaching 64.727 million yuan, up 31.6% [1] - The fair hosted 1,267 reading activities, marking a 23.8% increase compared to the previous year, and featured 371 publishing units showcasing 160,000 book titles [1] - The event demonstrated the strong mobilization capability of cultural consumption in energizing urban life [1] Group 2 - The 2025 Shanghai Book Fair introduced a new "Yangtze River Delta Brand Physical Bookstore Exhibition Area," highlighting the transformation paths of physical bookstores [2] - This exhibition area featured 20 brand bookstores from Jiangsu, Zhejiang, Shanghai, and Anhui, indicating the fair's focus on expanding the physical bookstore format [2] - The participation of award-winning bookstores like Huizhou Bookstore reflects the challenges faced by physical bookstores due to online retail competition and rising operational costs [2][3] Group 3 - Many bookstores are integrating local cultural elements with unique creative products to achieve brand differentiation, showcasing a "small but exquisite" approach [3] - The fair allows bookstores to extend their retail operations from traditional spaces to an open platform, fostering closer connections with publishers and cultural brands [3] - This shift aims to create a more vibrant cultural ecosystem for physical bookstores by linking publishing, sales, and cultural dissemination [3] Group 4 - The integration of books, cultural products, and activities is exemplified by the Hangzhou Nansong Bookstore, which combines themed books with self-developed cultural products [4] - The evolving role of physical books is highlighted as they transition from being the sole focus to becoming a key component of a multi-faceted cultural platform [4] - The fair promotes diverse reading formats, emphasizing that physical books, e-books, and audiobooks complement rather than compete with each other [4][5] Group 5 - The digital reading landscape is changing, with a decline in the proportion of e-reading users, while the popularity of audiobooks is on the rise [6] - Platforms are increasingly offering diverse reading formats to meet varied consumer demands, with companies like Qimao launching new products to enhance digital reading services [9] - The audio medium is becoming integral to daily life, with platforms like Ximalaya collaborating with major publishers to cover a significant portion of popular literature in audio format [9] Group 6 - The cultural economy is thriving at the Shanghai Book Fair, with traditional cultural products and creative merchandise gaining popularity [10] - Official data indicates significant growth in both book sales and cultural product revenues, with book sales reaching 64.727 million yuan and cultural product sales at 10.17 million yuan in 2025 [11] - The introduction of cultural products is seen as a vital strategy for physical bookstores to attract diverse consumer groups and expand revenue streams [11] Group 7 - The fair's "carnival" aspect is enhanced by the growth of the cultural economy and innovative practices in the "reading +" model, which integrates cultural consumption with tourism and commerce [12] - The event has significantly boosted local retail and dining sectors, with daily foot traffic in key areas increasing and retail dining consumption rising by over 39% [12] - Experts suggest that a clearer thematic focus could enhance the synergy between various elements of the fair, transitioning from additive to multiplicative value creation [12]