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多家合资车企推出一口价模式,多家合资车企试水直营模式
Di Yi Cai Jing·2025-08-21 14:33

Group 1 - The core viewpoint is that joint venture automakers are adopting a "one-price" model and exploring direct sales to regain market share in the rapidly evolving electric vehicle market [1][2] - The new direct sales model features price transparency, eliminating negotiation space for customers, with payments made directly to manufacturers [1] - Traditional dealership models are being challenged by the emergence of new energy vehicle manufacturers, leading to a shift in sales strategies among joint venture brands [1] Group 2 - FAW-Volkswagen has initiated a pilot program with its new model, the "All-New Langjing," which will gradually expand to other fuel vehicles [1] - Other joint venture brands, such as FAW-Toyota and SAIC-GM, are also implementing direct sales strategies and inventory reduction measures to support dealer health [2] - In the new direct sales system, dealers transition from sales leaders to service providers, focusing on customer engagement and service quality [2]