Core Insights - The pet economy is experiencing robust growth despite the global economic downturn, indicating a strong demand for pet-related products and services [1] - The Asia Pet Expo has reached a record scale with over 2,600 exhibitors and an expected attendance of over 510,000, showcasing the industry's expanding boundaries [1] - New entrants in the pet industry are focusing on differentiated consumer needs, particularly in the smart pet product segment, which is seeing significant sales growth [3][4] Industry Trends - The market for small pets is growing due to urban living constraints and safety concerns, with over 17 million people owning exotic pets in China, representing 25% of the total pet ownership [4] - Young consumers now make up over 70% of the pet ownership demographic, shifting the focus from basic care to more refined pet nurturing practices [7] - A report indicates that 61.5% of pet owners are willing to pay for their pets' emotional well-being, accelerating the adoption of smart pet products [7] New Entrants and Innovations - New companies like Wagoo are entering the market with mobile pet grooming services, aiming to address consumer pain points related to time and convenience [5] - The introduction of innovative products such as smart pet phones and cooking machines for pet food reflects the trend towards technology integration in pet care [7][8] - The demand for smart pet products is evident, with companies reporting significant pre-orders and high repurchase rates for new offerings [3][8] Traditional Manufacturers - Established manufacturers are facing increased competition but are leveraging their expertise and scale to maintain market presence [10] - Companies like Qingdao Maierchi focus on specific product categories, such as cat litter, to build a competitive edge through specialization [10] - Traditional players are adapting to market changes by exploring new sales channels and enhancing product offerings to meet evolving consumer preferences [11][12] Market Outlook - The pet consumption market in urban areas is projected to exceed 300 billion yuan by 2024, with a year-on-year growth of 7.5% [13] - The dog and cat consumption markets are expected to grow by 4.6% and 10.7%, respectively, indicating a strong consumer willingness to invest in high-quality pet products [13] - The pet product market remains fragmented, with no dominant brands, suggesting significant opportunities for growth and consolidation [13]
宠物撑起3000亿消费市场 新老入局者目标有何不同？
Di Yi Cai Jing·2025-08-21 15:00