Lifeway® Foods Expands Beloved ProBugs® Kefir Line with New Conventional Whole Milk Pouches in Three Fun Flavors

Company Overview - Lifeway Foods, Inc. is a leading supplier of kefir and fermented probiotic products, recognized as one of Forbes' Best Small Companies [7] - The company offers a variety of products including drinkable kefir, cheeses, and the ProBugs line specifically for children [7] Product Launch - Lifeway announced the expansion of its ProBugs® line with the introduction of ProBugs Kefir made from conventional whole milk in three new flavors [1][5] - The new ProBugs Kefir pouches will be available nationwide in the coming weeks, packaged in no-spill pouches for convenience [1][6] Market Insights - The global kids' yogurt pouch market reached an estimated USD 3.2 billion in 2024 and is projected to grow at a CAGR of 6.1% from 2025 to 2033, reaching approximately USD 5.47 billion by 2033 [3] - This growth reflects strong consumer demand and innovation within the children's dairy category, highlighting Lifeway's impact on the market since the launch of ProBugs in 2007 [3][4] Health and Nutrition Focus - Lifeway aims to democratize gut health by providing accessible and affordable probiotic-rich options for families, maintaining high quality and bioavailable protein [4] - The new ProBugs Kefir pouches contain billions of live probiotics and are a good source of protein and calcium, designed for on-the-go snacking [5]