“苏超”是这样带动380亿元消费的

Core Insights - The "Su Super" event has significantly boosted local consumption, generating 38 billion yuan in economic value, showcasing the integration of sports with culture, tourism, and commerce [1] - The development of sports events has transitioned from government-led initiatives to market-driven and community-participated models, which is fundamental to their economic impact [2] - The "Su Super" event has catalyzed a series of promotional activities across Jiangsu, leading to substantial increases in consumer traffic and sales in various commercial areas [3] Group 1 - The "Su Super" event attracted over 60,000 attendees in a single match, contributing to a total consumption of 38 billion yuan across Jiangsu [1] - In the first half of the year, 511 key sports events across seven regions generated over 16 billion yuan in related consumption, averaging over 30 million yuan per event [1] - During the Hangzhou Asian Games, surrounding areas experienced consumption growth of over 40% [1] Group 2 - The "Su Super" event has seen vibrant participation, with nearly 25,000 fans attending a match in Taizhou, and related activities generating over 100,000 yuan in sales within three hours [2] - The "Su Super" event's viewing points across 16 commercial complexes attracted a total of 280,000 visitors, with a week-on-week increase of over 60% in foot traffic [2] - The "Su Super" event has led to a 13.03% year-on-year increase in consumer traffic and a 10.22% increase in sales in Nanjing's commercial areas during the event period [3]