Toast Reports Net Adds Surge in Q2: Is the Momentum Sustainable?

Core Insights - Toast, Inc. (TOST) achieved significant customer growth, adding 8,500 net new locations in Q2 2025, totaling 148,000 locations, representing a 24% year-over-year increase. This growth is central to TOST's investment narrative as it enhances operational footprint and recurring revenue base [1][9] - Management anticipates record net additions in the current quarter, with 2025 expected to exceed the full-year net additions of 2024 [1][9] - The company is focusing on deepening its presence in the U.S. SMB restaurant market, successfully increasing market share across various SMB markets, even in areas with over 30% penetration [1] Growth Drivers - New product features and international expansion are expected to contribute to net new location growth, with TOST surpassing 10,000 live locations across various segments in Q2 [2] - The company is on track to achieve over $100 million in Annual Recurring Revenue (ARR) by year-end, with notable wins among large Quick Service Restaurant (QSR) brands like Firehouse Subs [2] - TOST has entered Australia, marking its fourth international market after the UK, Ireland, and Canada, which is anticipated to further drive growth [2] Challenges and Risks - Expanding beyond the U.S. market presents regional complexities and execution risks, particularly amid macroeconomic uncertainties such as trade tensions and potential consumer slowdowns [3] - The competitive landscape poses additional risks, with rivals like Block's Square and Lightspeed enhancing their offerings and focusing on client acquisition, which may lead to slower net additions or increased acquisition costs for TOST [4] Competitive Landscape - Block's Square offers a comprehensive commerce ecosystem, including Square for Restaurants, which competes directly with TOST's platform, featuring various management tools for restaurants [5] - Block has launched Square AI, providing sellers with data-driven insights to enhance business operations, showcasing its commitment to innovation [6] - Lightspeed is focusing on North America's Retail and Europe's Hospitality sectors, reporting a 5% year-over-year increase in customer locations, and is investing heavily in platform innovation [7][8]