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快手第二季度营收净利双增长
Zheng Quan Ri Bao·2025-08-21 16:27

Core Insights - Kuaishou Technology reported record high traffic and profitability driven by AI and ecosystem initiatives, achieving revenue of 35 billion yuan, a year-on-year increase of 13.1%, and adjusted net profit of 5.6 billion yuan, up 20.1% [1] - The company announced a special dividend of 0.46 HKD per share, totaling approximately 2 billion HKD, marking its first dividend payout since going public [1] Revenue Structure - Revenue contributions from online marketing services, live streaming, and other services were 56.4%, 28.7%, and 14.9% respectively, with online marketing services revenue reaching 19.8 billion yuan, a year-on-year increase of 12.8% [1] - International business showed robust performance, with second-quarter revenue of 1.3 billion yuan, up 20.5% year-on-year [1] User Engagement - Average daily active users (DAU) and monthly active users (MAU) reached 409 million and 715 million, respectively, with year-on-year growth of 3.4% and 3.3%, marking a historical high for DAU [2] - Daily average usage time per user was 126.8 minutes, with total user engagement time increasing by 7.5% year-on-year [2] E-commerce and Live Streaming Performance - E-commerce GMV (Gross Merchandise Volume) reached 358.9 billion yuan, a year-on-year increase of 17.6%, with an average of 13.4 million active buyers per month [2] - Live streaming revenue was 10 billion yuan, up 8% year-on-year, with a more than 20% increase in signed agency numbers and over 30% growth in signed streamer numbers [2] AI Technology Development - Kuaishou continues to invest deeply in AI technology, achieving breakthroughs in large model technology and application scenarios, transitioning from "smart AI" to "usable AI" [2] - The user base and usage frequency of Kuaishou's AI tool, Keling AI, are rapidly growing, with over 45 million creators globally and more than 2 billion videos and 400 million images generated since its launch [3]