Can Target Regain Its Mojo?

Core Insights - Target announced a CEO change, with Brian Cornell retiring and COO Michael Fiddelke taking over, which was met with disappointment from Wall Street due to the lack of an outsider candidate [2][3] - The company reported another weak quarter, confirming a continued loss of relative market share, with shares dropping over 6% following the announcement [3][5] Financial Performance - Under Cornell's leadership, Target's revenues grew from approximately $60 billion to over $100 billion, with significant contributions from digital sales and private brands [4] - However, since mid-2021, Target's stock has declined over 60%, while competitors have seen substantial gains [5] - Target has experienced flat to negative same-store sales over the past three years, contrasting with Walmart's average growth of around 6% [6] Market Position and Strategy - Target's merchandise mix is more discretionary, making it vulnerable in a challenging economic environment where consumers are more selective [7] - The company's focus on online fulfillment has detracted from customer service and visual merchandising, leading to frequent product out-of-stocks [8] - Target has struggled with its brand positioning, often competing on price rather than leveraging its unique market identity [9] Leadership and Future Direction - The promotion of Fiddelke has drawn criticism, as he was previously overseeing areas where Target has faced execution issues [11][12] - The board's decision to retain Cornell as executive chairman suggests a reluctance to implement significant changes [12] - Fiddelke's initial priorities include reestablishing merchandising authority, enhancing customer experience, and leveraging technology for efficiency, but these strategies need to be executed effectively to differentiate Target in the market [14][15][16]