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宁夏贺兰山东麓葡萄酒进入澳大利亚市场
Zhong Guo Xin Wen Wang·2025-08-21 17:49

Group 1 - The Helan Mountain East Foot wine region has officially entered the Australian market with the shipment of 803 boxes of wine from five wineries in the Yinchuan sub-region to Fremantle, Australia, expected to arrive in early September [1][3] - A strategic cooperation was established in 2023 between the Yinchuan Wine Industry Development Service Center, Beijing International Wine Trading Center, and Northwest Wine Company of Australia to promote Yinchuan wines in the Australian market [3] - The wines from Yinchuan have gained recognition and popularity among local distributors and consumers, particularly in Western Australia, through various promotional activities including training courses and tasting events [3] Group 2 - A strategic partnership was formed between Northwest Wine Company and Dan Murphy's, Australia's largest liquor chain, to launch Yinchuan wines on Dan Murphy's online platform in mid-September [3] - The Yinchuan Wine Industry Development Service Center aims to expand cultural and trade exchanges between China and Australia in the wine sector, with a goal to increase the market share of Helan Mountain East Foot wines in Australia over the next three years [3]