Monday.com Stock Slides As SEO Traffic Declines Raise Growth Fears

Core Insights - Monday.com Ltd. is experiencing a decline in share price due to growth concerns stemming from decreased SEO-driven traffic and increased marketing costs [1][3] - Bank of America Securities analyst Matt Bullock downgraded the stock from Buy to Neutral and reduced the price target from $240 to $205 [1][3] Traffic Trends - SEO-driven visits fell by 23.5% year-over-year in Q2 2025, worsening to a 25.3% decline in July, attributed to Google's AI Overviews rollout [2] - Less than 30% of signups originate from Google, prompting the analyst to utilize Similarweb data to assess growth impact [2] Revenue Estimates - Despite a 30% decline in shares since Q2 earnings, ongoing challenges and AI-related search risks have led to a balanced risk/reward outlook [3] - Revenue estimates for 2026 have been trimmed, with a price target cut to $205 from $240 [3] - If July 2025 traffic trends continue, Monday.com may face significant self-serve headwinds in H2 2025 and 2026 [3] ARR Impact - Bullock's analysis suggests a projected 5.2% decline in self-serve gross Annual Recurring Revenue (ARR) for 2026, resulting in approximately a 2-point drag on total gross ARR for that year [4] Current Stock Performance - As of the latest update, Monday.com shares are trading down by 1.33% at $171.07 [4]