LPL Financial Reports Monthly Activity for July 2025

Core Insights - LPL Financial reported a total advisory and brokerage assets of $1.94 trillion at the end of July 2025, reflecting an increase of $20.2 billion or 1.1% from June 2025 [1] - The company experienced total organic net new assets of $5.4 billion in July, which corresponds to a 3.4% annualized growth rate [2] - Client cash balances decreased to $49.5 billion, down by $1.1 billion from the end of June 2025, with net buying activity recorded at $13.7 billion [3] Advisory and Brokerage Assets - Advisory assets reached $1,077.0 billion, up 1.5% month-over-month and 26.6% year-over-year [4] - Brokerage assets totaled $862.4 billion, showing a 0.5% increase month-over-month and a 27.1% increase year-over-year [4] - Total advisory and brokerage assets increased to $1,939.4 billion, marking a 1.1% rise month-over-month and a 26.8% rise year-over-year [4] Organic and Acquired Net New Assets - Organic net new advisory assets were $7.5 billion, while organic net new brokerage assets were negative at $(2.0) billion [4] - Total organic net new assets for July were $5.4 billion, down from $8.0 billion in June [4] - There were no acquired net new assets reported for both advisory and brokerage segments [4] Client Cash Balances - Total client cash balances decreased to $49.5 billion, a 2.2% decline from June 2025 [4] - Insured cash account sweep was $33.7 billion, down 1.5% month-over-month, while deposit cash account sweep remained stable at $10.8 billion [4] - The total bank sweep decreased by 1.1% to $44.4 billion, and money market sweep saw a significant decline of 8.1% to $3.4 billion [4] Market Drivers - The S&P 500 Index increased by 2.2% to 6,339, while the Russell 2000 Index rose by 1.7% to 2,212 [4] - The average Fed Funds daily effective rate remained unchanged at 433 basis points, down 18.8% from the previous year [4]