让研学旅行成为行走的课堂

Core Insights - The study travel market in China is experiencing rapid growth, with a projected market size of 1,791 billion yuan in 2024, reflecting a year-on-year increase of 21.9%, and is expected to exceed 2,132 billion yuan in 2025, with a growth rate of over 15% [1][2] Group 1: Market Development - The integration of education and tourism has led to the emergence of study travel as a new business model, driven by policy guidance and market demand [1] - Regional characteristics are becoming more pronounced, with provinces like Shaanxi and Yunnan developing unique programs based on local resources [1] - Innovative combinations such as "study + technology," "study + intangible cultural heritage," and "study + ecology" are emerging, transforming high-end scientific research resources into educational products [1] Group 2: Practical Exploration - Various regions have accumulated valuable experiences, such as Shaoxing's "Follow the Textbook to Tour Shaoxing" model and Wuyishan's integration of tea culture with natural education [1] - These programs not only enhance educational value but also contribute to the economic and social benefits of local communities [1] Group 3: Challenges and Issues - There are significant issues in course design, with a tendency to prioritize travel over learning, and some natural science projects failing to effectively teach knowledge and skills [2] - Safety management systems are inadequate, as evidenced by incidents during desert study trips due to a lack of emergency plans [2] - There is a severe shortage of qualified professionals in the field, with many study travel guides lacking the necessary experience to effectively lead exploratory learning [2] Group 4: Recommendations for High-Quality Development - A multi-party collaborative governance system is needed to promote high-quality development in study travel, including the establishment of a national study platform for resource integration and course evaluation [3] - Encouragement for localities to create differentiated products based on their resource endowments to address homogenization issues [3] - Support for universities to develop interdisciplinary study travel education programs and the establishment of a review committee for personnel certification [3] - Strengthening regulatory enforcement to combat false advertising and safety negligence, and innovating supervision models to include participant feedback in institutional ratings [3]