电商售卖假钻石当追责严惩

Core Viewpoint - The emergence of counterfeit diamonds and fake certificates on e-commerce platforms poses a significant threat to consumer rights and the reputation of the lab-grown diamond industry [1] Group 1: Industry Impact - E-commerce platforms are witnessing advertisements for diamonds at extremely low prices, such as a 2-carat lab-grown diamond ring for 153 yuan and a 99-carat imported diamond for 22 yuan, which are actually made of glass or synthetic cubic zirconia with minimal production costs [1] - The fraudulent activities create a "fake diamond + fake certificate" chain, severely disrupting market order and damaging the credibility of the lab-grown diamond sector [1] Group 2: Recommendations for Improvement - E-commerce platforms need to enhance their entry review processes to ensure that merchants possess legitimate qualifications and professional appraisal capabilities [1] - Regulatory authorities should strengthen cross-regional collaboration to trace and combat the production of fake certificates, establishing a comprehensive regulatory system from source to sale [1] - Increased public education on lab-grown diamonds is necessary to dispel misconceptions and promote a healthier market environment [1] Group 3: Consumer Awareness - Consumers are urged to remain vigilant and not to trust advertisements that defy common sense regarding pricing, contributing to the maintenance of a healthy market environment [1]