推出 “3% 真实松茸添加”调味料新品 松鲜鲜助力雅江松茸“出山入城”

Core Insights - The article highlights the innovative approach of Hangzhou Songxianxian Natural Seasoning Co., Ltd. in transforming the high-altitude Matsutake mushroom into a daily health seasoning product, making it accessible to households across China [1][2]. Company Overview - Founded by Yi Zihan, Songxianxian has launched the first Matsutake seasoning product in China and introduced a new seasoning with "3% real Matsutake addition" in collaboration with "Encountering Yajiang" [1][2]. - The company has established a robust online and offline distribution network, covering over 200,000 retail terminals, and is committed to promoting the branding and industrialization of Yajiang Matsutake [1][6]. Product Development - Since its inception, Songxianxian has focused on "safe seasoning" and has successfully transitioned from product development to brand establishment, leading the national sales in Matsutake seasoning for five consecutive years [3]. - The company emphasizes a "zero additive" approach, ensuring rigorous testing and quality control throughout the production process [4][5]. Industry Collaboration - In 2024, Songxianxian began collaborating with the Yajiang government and local Matsutake associations to enhance the Matsutake industry, including the establishment of a large trading center and promotional events [4]. - The company has addressed the challenges of transporting fresh Matsutake over long distances by partnering with local cold storage facilities to ensure product freshness and timely sales [4][5]. Market Strategy - Songxianxian aims to leverage its extensive distribution network to promote the geographical indication of "Yajiang Matsutake" on its products, enhancing visibility and consumer choice [6]. - The company is also expanding its international presence, navigating complex food safety standards and regulations to introduce Chinese food products to global markets [6]. Corporate Social Responsibility - Songxianxian has contributed to local education by donating books to children in Yajiang and plans to engage in environmental protection and community support initiatives [7].