清凉经济背后的感知力与智慧力

Core Viewpoint - The "cooling economy" is emerging as a response to high temperatures, reflecting diverse consumer needs and innovative business strategies that go beyond mere product sales to create meaningful experiences and connections [1][2][3][4] Group 1: Market Trends - High temperatures have led to a surge in demand for cooling products and services, such as air conditioners and ice products, with Zhejiang and Fujian seeing significant overseas sales [1] - The transformation of unconventional spaces, like air raid shelters into leisure areas, showcases the adaptability of businesses to meet consumer demands [1][3] Group 2: Consumer Behavior - The "cooling economy" highlights the changing consumer preferences, where people seek not just products but experiences that resonate with their lifestyle, such as community ice cabinets and unique leisure spaces [3] - The rise of the "it economy" reflects a growing trend among pet owners to invest in cooling solutions for their pets, indicating a broader shift in consumer spending habits [1][3] Group 3: Business Strategies - Successful businesses in the "cooling economy" are those that understand and respond to consumer needs with tailored services rather than simply following trends [2][3] - Companies are encouraged to develop "perception" and "wisdom" skills to effectively translate consumer demands into innovative offerings, enhancing both physical and emotional experiences [3] Group 4: Economic Implications - The "cooling economy" serves as a reflection of China's economic resilience, demonstrating the ability to quickly adapt to short-term demands while focusing on long-term quality improvements [3] - The shift from basic availability of products to a focus on quality of life signifies an ongoing industrial upgrade driven by consumer expectations [3][4]