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含权类银行理财产品 吸引力凸显
Zheng Quan Ri Bao·2025-08-22 00:02

Core Viewpoint - The recent strong performance of the equity market has led to a noticeable shift in investor preference from pure fixed-income products to "fixed income + equity" products, resulting in increased marketing efforts by banks for these products [1][4]. Group 1: Market Trends - The equity market's upward trend has caused some investors to redeem pure fixed-income products in favor of higher-risk, equity-inclusive "fixed income +" products [3]. - In July, the average annualized yield for cash management and fixed-income products decreased to 1.50% and 2.73%, respectively, while mixed and equity products saw increases to 3.64% and 9.93% [3]. - The average annualized yield for bank wealth management products dropped to 2.12% in the first half of 2025, down from 2.65% in 2024 and 2.94% in 2023, indicating a challenging environment for traditional fixed-income products [4]. Group 2: Product Characteristics - "Fixed income + equity" products typically allocate over 80% to fixed-income assets while including a small portion of equity assets, offering higher overall returns with moderate risk [2]. - Certain mixed products linked to passive indices, such as the "Zhongyin Wealth Management - Smart Index Tracking Strategy," have reported impressive annualized yields of 12.70% over the past month [3]. Group 3: Opportunities and Challenges - The rise of equity-inclusive wealth management products is driven by declining yields in traditional fixed-income products and a strong equity market performance, creating a demand for enhanced returns [4][5]. - Banks face challenges in promoting these products due to their traditional customer base's low risk tolerance and sensitivity to market fluctuations, necessitating improved research and investment capabilities [5][6]. - Recommendations for banks include enhancing investment research capabilities, optimizing product design to balance risk and return, and tailoring offerings to meet diverse investor needs [5][6].