Core Insights - In the first half of 2025, Blue Moon Group reported total revenue of HKD 30.37 billion and gross profit of HKD 17.64 billion, with losses narrowing by 34.4% year-on-year to HKD 4.35 billion [2] - The company plans to distribute an interim dividend of HKD 0.08 per share [2] Revenue Breakdown - Revenue from laundry care products amounted to HKD 26.41 billion, accounting for over 87% of total revenue, remaining the core business [2] - Personal care product revenue grew by 12.4% year-on-year, becoming the fastest-growing category [2] Channel Performance - Revenue from offline distributor channels increased by 15% year-on-year [2] - Although the online channel's revenue share slightly decreased, core products ranked first in sales during the "618" promotional period on major e-commerce platforms [2] Brand Strength - Blue Moon's laundry detergent and hand sanitizer have maintained the top position in the China Brand Power Index for 15 consecutive years [2] Strategic Focus - In the second half of the year, the company will continue to advance three strategic initiatives: home cleaning solutions, enhancing omni-channel sales efficiency, and "scientific washing" knowledge marketing [2] - The company will also deepen the construction of digital factories and green packaging [2]
蓝月亮集团中期营收逾30亿港元 亏损大幅收窄34.4%