赛事+演艺+文旅”商文体旅深度融合 小“票根”成为激活消费的“金钥匙

Group 1 - The summer season has seen a surge in consumption, with "event economy and performance economy" becoming new engines for urban consumption and economic development [1] - Ningxia has implemented a deep integration model of "aviation + cultural tourism, performance + events + commerce" to enhance the value of tickets and empower consumption, showcasing new vitality in the urban economy [1] - From July, over 40 large-scale events and performances, including the 2026 AFC U20 Women's Asian Cup qualifiers and the Lanshan Music Festival, have been held in Yinchuan and surrounding areas, enriching people's spiritual lives and attracting more visitors [1] Group 2 - The local government has launched the "Yin Ticket Benefits" program, allowing ticket holders to enjoy exclusive discounts at various restaurants, retail stores, and attractions in Yinchuan, turning tickets into "entry passes" for urban experiences [1] - The influx of people and chain consumption has boosted the spending power in the catering, accommodation, transportation, and retail sectors, with commercial complexes seizing the opportunity to offer a series of promotional activities [1] - During the summer travel period, Yinchuan Airport has optimized and increased flight routes, collaborating with cultural tourism departments to promote deep integration, allowing travelers to enjoy discounts at various scenic spots and hotels [1] Group 3 - From July 1 to August 11, Yinchuan Airport recorded a total of 11,700 flight takeoffs and landings, with a passenger throughput of 1.621 million [1] - The integration of commerce, culture, tourism, and sports has significantly boosted surrounding dining and accommodation consumption, with restaurant sales and hotel occupancy rates in Yinchuan and surrounding areas increasing by approximately 20% since July [2]