Wayfair(US:W) Nan Fang Du Shi Bao·2025-08-22 01:11Group 1: Event Overview - The event "Quality Home Products Supply and Demand Matching Activity" was successfully held in Qianhai, Shenzhen, in collaboration with Wayfair, attracting over 80 home furnishing enterprises from various cities [1] - The event aimed to connect Chinese manufacturers with North American market opportunities, facilitating direct access to consumers [1] Group 2: Market Insights - The North American home furnishing market is experiencing a consumption upgrade, with demand for eco-friendly, multifunctional, and modular furniture expected to drive the market size to over $800 billion by 2025, with B2C online penetration exceeding 20% [2] - Wayfair reported a revenue of $3.3 billion in Q2 2025, marking a 5% year-on-year increase, indicating significant growth potential for Chinese home furnishing companies in this market [2] Group 3: Empowerment and Support - The event focused on empowering the entire home furnishing industry for overseas expansion, with Wayfair's team providing insights into new consumer trends and procurement rules [3] - Experts from Bureau Veritas highlighted compliance challenges in emerging markets, offering tailored pre-inspection solutions for companies [3] Group 4: Company Experiences - Several companies reported successful engagements at the event, resolving operational challenges and expediting their entry into the Wayfair platform [4] - Companies expressed optimism about expanding their cross-border e-commerce businesses, with expectations of significant revenue growth [4] Group 5: Service Ecosystem - Shenzhen Qianhai Outbound E-Station aims to create a comprehensive service ecosystem for companies looking to expand internationally, integrating over 200 professional institutions to cover various aspects of overseas operations [5][6] - The platform emphasizes a dual-track cooperation mechanism, combining online matching with offline engagement to support companies' investment strategies [6]