智通财经网·2025-08-22 01:16Core Viewpoint - Li Ning Company reported a revenue of 14.82 billion yuan for the first half of 2025, reflecting a year-on-year increase of 3.3%, while maintaining a healthy cash flow and manageable inventory levels [1][17]. Financial Performance - The gross profit for the first half of 2025 was 7.41 billion yuan, up 2.5% year-on-year, with an overall gross margin of 50.0% [1]. - The net profit reached 1.74 billion yuan, resulting in a net profit margin of 11.7% [1]. Strategic Initiatives - The company continues to focus on its "single brand, multiple categories, and multiple channels" strategy, emphasizing professional sports and enhancing its operational foundation [1][17]. - Li Ning has become the official partner of the Chinese Olympic Committee and the Chinese sports delegation for 2025-2028, launching the "China Glory, Li Ning Together" marketing campaign across over 5,200 stores [2]. Research and Development - R&D investment increased by 8.7% year-on-year, totaling over 3.8 billion yuan in the last decade [4]. - The proportion of revenue from professional products exceeded 60%, with footwear accounting for 56% of total revenue [4]. Product Performance - The running category saw a 15% increase in retail sales, with over 14 million pairs of running shoes sold, highlighting strong product competitiveness [6]. - The basketball category focuses on professional basketball and has leveraged star athlete endorsements to strengthen market presence [8]. Multi-Category Development - Li Ning is expanding into new sports categories such as outdoor sports, tennis, and pickleball, while maintaining strong performance in core categories like running, basketball, and training [6][11]. - The training category achieved a 15% increase in retail sales, supported by innovative products utilizing aerospace technology [9]. Operational Efficiency - The company maintains a healthy inventory turnover ratio of 4 months and an inventory turnover period of 61 days, indicating strong operational management [13]. - E-commerce operations showed positive growth, with online direct sales increasing significantly, contributing to overall business growth [15]. Supply Chain Optimization - Li Ning is enhancing its supply chain through quality control, delivery assurance, cost optimization, and sustainable practices, achieving significant improvements [17]. - The company has established a nationwide logistics network, with the launch of the Nanning central warehouse marking a key milestone [17]. Future Outlook - Li Ning plans to continue its core strategy of "single brand, multiple categories, and multiple channels," focusing on product competitiveness and operational efficiency to drive sustainable growth [17].