Chan Ye Xin Xi Wang·2025-08-22 01:35Overview - The pet leash market in China is rapidly growing, with a projected market size of 5.614 billion yuan in 2024, representing a year-on-year growth of 15.64%, with dog leashes accounting for over 90% of the market share [1][11] - Increased attention to pet safety and comfort is driving demand for higher quality leashes, leading companies to develop more personalized and user-friendly products [1][11] - The rise in regulations promoting responsible pet ownership is expected to further boost the demand for pet leashes [1][11] Development Background - The aging population in China is contributing to the rise in pet ownership, with the population aged 65 and above expected to reach 219.69 million in 2024, a year-on-year increase of 1.35% [4] - The increasing divorce rate and declining birth rate are leading to a rise in solitary individuals who seek companionship from pets, further fueling the pet economy [4] - Over 90% of pet owners consider their pets as family or friends, indicating a strong willingness to spend on pet-related products [4] Industry Chain - The upstream of the pet leash industry includes suppliers of raw materials such as nylon, silicone, and metal, as well as suppliers of plastic components and packaging materials [6] - The midstream involves the manufacturing of pet leashes, while the downstream consists of sales channels including pet specialty stores, veterinary clinics, supermarkets, and e-commerce platforms [6] Current Market Status - The pet leash market is experiencing robust growth driven by a large pet-owning population, with a market size of 5.614 billion yuan projected for 2024, reflecting a 15.64% increase [11] - The demand for leashes is expected to grow as pet owners become more attentive to their pets' safety and comfort [11] Competitive Landscape - The pet leash market in China is highly competitive, with numerous participants. The top 10 brands by usage rate include hipidog (20.5%), flexi (11.9%), and Hoopet (11.3%) [13] - Companies like Wenzhou Yuanfei Pet Toys Co., Ltd. and Nanjing hipidog Pet Products Co., Ltd. are key players in the industry, with Yuanfei's revenue from pet leashes reaching 456 million yuan in 2024 [15][17] Development Trends - Future trends in the pet leash market include the integration of wearable technology, such as GPS tracking and health monitoring sensors, into leashes [19] - There will be a focus on ergonomic designs to reduce hand fatigue for pet owners, as well as an increase in customized products tailored to different pet sizes and behaviors [19]