得房率超过120%的新房要成为“绝唱”？

Core Viewpoint - Guangzhou is set to implement new regulations for residential project approvals to combat "area cheating" practices, specifically targeting design irregularities such as recessed bay windows and unauthorized modifications to flower beds [1][2]. Regulatory Changes - The new regulations will require projects without a valid construction planning permit to adhere to stricter standards, while previously approved projects can continue with their original plans [1]. - The approval process for project submissions has become more stringent, ensuring compliance with design norms, which is expected to limit the previously common high usable area rates of 120% to 130% [1][6]. Market Impact - The trend of high usable area rates in Guangzhou has led to a competitive market where developers have engaged in "area cheating" tactics, such as disguising structural elements to evade area calculations [6]. - Recent data indicates that new projects under the revised regulations have shown a higher absorption rate compared to older projects, with a 30 percentage point increase in overall sales performance [5]. Developer Behavior - Developers are reportedly adjusting their designs in response to the new regulations, with some projects reducing the number of floors or eliminating certain features to comply with the stricter standards [9]. - The tightening of regulations is expected to decrease developers' enthusiasm for acquiring land and may lead to a more cautious approach in project planning [9]. Market Dynamics - The high usable area projects have negatively impacted the existing housing market, with many older properties experiencing a decline in sales due to competition from new developments [7]. - Notable examples include significant price drops in older properties following the launch of new high usable area projects, indicating a shift in buyer preferences [7].