Core Viewpoint - The air conditioning industry experienced double-digit growth in domestic sales in July, while exports remained weak, aligning with market expectations. The domestic sales volume for the 2025 cooling year is projected to increase by 11% year-on-year to 110 million units, marking a historical high [1]. Group 1: Domestic Sales Performance - In July, the production of household air conditioners was 16.12 million units, a slight decrease of 0.01% year-on-year, while sales reached 16.44 million units, an increase of 1.58% year-on-year. Domestic sales accounted for 10.58 million units, up 14.34% year-on-year [1]. - The retail performance showed significant growth, with online and offline retail volumes increasing by 32% and 37% year-on-year, respectively [2]. - The domestic sales growth trend is expected to continue, with a forecasted increase of 13% year-on-year from August to December 2024 [2]. Group 2: Performance of Leading Companies - In July, the domestic sales of major brands showed varied performance: Midea +2%, Gree stable, Haier +58%, Hisense +63%, Changhong -2%, and TCL stable [3]. - Midea's cumulative domestic sales from May to July increased by 24% year-on-year, outperforming the industry average of 15% [3]. Group 3: Export Challenges - The export volume of air conditioners in July decreased by 15% year-on-year, with ongoing impacts from tariffs. The U.S. and China announced a 90-day suspension of the 24% tariff increase, but future developments remain uncertain [4]. - Major brands' export performance in July included Midea -22%, Gree -15%, Hisense -12%, Haier -30%, and Changhong -34% [4]. Group 4: Investment Recommendations - Recommended stocks include Midea Group (000333.SZ), Haier Smart Home (600690.SH), Gree Electric Appliances (000651.SZ), and Hisense Home Appliances (000921.SZ) [5].
空调内销创新高,2025 冷年景气收官