智通财经网·2025-08-22 02:04Core Viewpoint - Company maintains Non-IFRS net profit forecast for Kuaishou-W (01024) and raises target price by 11% to HKD 89, indicating a potential upside of 24% based on 25/26 Non-IFRS P/E ratios [1] Group 1: Financial Performance - Company reported Q2 2025 revenue growth of 13% to RMB 35 billion, exceeding expectations of RMB 34.5 billion; Non-IFRS net profit increased by 20% to RMB 5.62 billion, surpassing the forecast of RMB 5.1 billion [2] - The company announced its first special dividend of HKD 0.46 per share, totaling HKD 2 billion, reflecting strong cash flow and commitment to shareholder returns [2][5] Group 2: Revenue Growth Drivers - Advertising revenue growth in Q2 was driven by key industry advertisers and smart placement products; internal circulation advertising revenue increased due to enhanced promotional product stability and optimized traffic distribution strategies [3] - Other service revenue grew by 26%, with e-commerce GMV increasing by 18% to RMB 358.9 billion; the company noted improvements in monthly average buyers and repurchase frequency [3] Group 3: AI Ecosystem and Commercialization - The company launched version 2.1 of its AI platform, enhancing productivity and generating revenue of RMB 250 million in Q2, a 67% quarter-on-quarter increase [4] - New generative recommendation model OneRec was introduced, improving user engagement and advertising revenue through enhanced video recommendations and marketing material generation [4] Group 4: Long-term Strategy and Shareholder Returns - The company’s decision to distribute a special dividend of HKD 2 billion underscores its financial health and commitment to shareholder returns; it has also repurchased approximately HKD 1.9 billion in shares in the first half of 2025 [5] - The company plans to continue advancing its AI strategy to enhance value for creators, marketing clients, and merchants [5]