Xin Lang Ke Ji·2025-08-22 02:09Core Insights - NIO's founder Li Bin emphasized the importance of pricing strategy for the new ES8 model, indicating that the pricing is set with profit margins in mind [1] - Li Bin acknowledged the emotional impact of pricing decisions on existing users but stressed the necessity of making choices that benefit the company as a whole [1] - The new third-generation NIO ES8 has officially started pre-sales, offering three models with varying configurations [1][2] Pricing Details - The 6-seat Executive Luxury version and the 7-seat Executive Luxury version are priced at 416,800 yuan, while the battery rental option starts at 308,800 yuan [2] - The 6-seat Executive Signature version is priced at 456,800 yuan, with the battery rental option starting at 348,800 yuan [2] - The new models are expected to officially launch and begin deliveries in late September 2025 [2]