Xin Lang Ke Ji·2025-08-22 02:15Core Insights - NIO's founder Li Bin emphasized the importance of making pricing decisions that benefit the company, acknowledging that it may not satisfy all existing users [1] - The company has launched the third-generation ES8 for pre-sale, with three models available, indicating a strategic move to cater to different market segments [1][2] Pricing Strategy - The pricing for the new models is set at 416,800 yuan for both the 6-seat Executive Luxury and 7-seat Executive Luxury versions, while the 6-seat Executive Signature version is priced at 456,800 yuan [2] - For customers opting for battery rental, the starting prices are 308,800 yuan and 348,800 yuan respectively [2] - The new models are expected to officially launch and begin deliveries in late September 2025 [2] Customer Engagement - Li Bin expressed gratitude towards loyal users, acknowledging their support while also recognizing the challenges in balancing user satisfaction with company sustainability [1] - The company aims to fulfill its responsibility to its 800,000 users, even if it cannot meet every individual's expectations [1]