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蔚来李斌:每个项目的ROI想算都能算清楚,不想算清楚一定是浑水摸鱼
Xin Lang Ke Ji·2025-08-22 02:49

Core Insights - NIO's founder Li Bin acknowledged that the 60 billion RMB investment in R&D may not be entirely efficient, as the true value of projects can only be assessed post-launch [1] - The R&D budget is allocated to foundational technologies, core components, and specific vehicle models, which includes software applications and advanced driver-assistance systems [1] - The company emphasizes the importance of setting return targets and evaluating return periods based on different types of R&D, advocating for long-term ROI assessments [1] R&D Investment Breakdown - The 60 billion RMB investment is primarily focused on three areas: foundational technologies, core components like chips and batteries, and vehicle model development [1] - Li Bin highlighted that the investment not only benefits NIO but also has a positive impact on the entire industry, including talent cultivation [1] Project Management and ROI - Since the second half of last year, NIO has implemented ROI closed-loop management for every project to identify those that create real value for users and generate profits for the company [1] - The company will not reduce R&D return targets or scope but aims to improve efficiency to achieve better product development outcomes with less financial input [1]