Core Insights - Dongfeng Liuzhou Automobile's commercial vehicle brand, Chenglong, achieved a sales volume of 26,929 units from January to July, marking a year-on-year increase of 22.2% [1] - The launch of the Dongfeng Fengxing Xinghai V9 series on August 21 has brought attention to the passenger vehicle segment [1] Commercial Vehicle Performance - Dongfeng Liuzhou's commercial vehicle sales reached 26,929 units in the first seven months of the year, reflecting a 22.2% increase compared to the previous year [1] Passenger Vehicle Launch - The Dongfeng Fengxing Xinghai V9 series offers two versions: Comfort and Luxury, priced at 179,900 and 199,900 yuan respectively, with subsidies bringing the prices down to 149,900 and 169,900 yuan [3] - The Xinghai V9 series is positioned as the only mid-to-large plug-in hybrid MPV under 200,000 yuan [3] Market Strategy and Goals - The General Manager of Dongfeng Liuzhou, Lin Changbo, emphasized the company's commitment to becoming a leader in the MPV market, aiming for sales of 250,000 MPVs by 2030 and to rank among the top three in the domestic MPV market [5] - The Fengxing brand has sold a cumulative total of 1.18 million MPVs globally since its inception in 2001 [5] User-Centric Design - The Xinghai V9 series was developed based on insights from 10,000 potential users, addressing five key pain points: insufficient range, third-row seating and trunk space issues, comfort concerns in the second and third rows, safety anxieties, and quality worries [5] Technical Specifications - The new vehicle features the Maher dual-engine hybrid system, offering a pure electric range of 200 km, a fuel consumption of 5.27L per 100 km, and a comprehensive range of 1,300 km [6] - The vehicle can achieve a 30%-80% charge in just 18 minutes [6] Space and Comfort Features - The dimensions of the vehicle are 5230mm in length, 1920mm in width, and 1820mm in height, with a wheelbase of 3018mm and a high space utilization rate of 85.2% [8] - The vehicle offers a maximum cargo space of 2,616L and features 42 storage compartments for passenger convenience [8] - The seating is designed to first-class standards, with heated, ventilated, and massaging functions available in the second-row seats [8] Safety and Quality Assurance - The Xinghai V9 series includes L2-level intelligent driving assistance and a 360° panoramic camera system for enhanced safety [10] - The vehicle has received a five-star safety rating and features advanced battery protection systems [10] - The vehicle is backed by an 8-year or 160,000 km warranty, reflecting the company's commitment to quality [10]
星海V9越享系列补贴后14.99万元起,东风风行剑指2030年MPV市场TOP3
Zhong Guo Jing Ji Wang·2025-08-22 02:50