Xi Niu Cai Jing·2025-08-22 03:21Core Viewpoint - JD Health has demonstrated strong growth in its financial performance for the first half of 2025, yet it continues to be labeled as an "internet pharmacy" due to its reliance on pharmaceutical sales [2][5][8]. Financial Performance - For the first half of 2025, JD Health reported revenue of 35.29 billion RMB, a year-on-year increase of 24.5% [3]. - The non-IFRS profit for the same period was 3.57 billion RMB, reflecting a growth of 35.0% [2][3]. - Gross profit reached 8.89 billion RMB, up 32.7% compared to the previous year [2][3]. Revenue Composition - The revenue from pharmaceutical and health product sales amounted to 29.33 billion RMB, representing a year-on-year growth of 22.7% [6]. - Revenue from online platforms, digital marketing, and other services contributed 6 billion RMB, with a growth rate of 34.4% [3][6]. - Over 83% of JD Health's revenue is derived from the sale of pharmaceuticals and health products, indicating a heavy reliance on this segment [5][6]. Marketing and User Engagement - Marketing expenditures for JD Health increased to 1.8 billion RMB, a rise of 28.8% year-on-year, primarily due to higher promotional and advertising costs [4]. - User growth has slowed, and the rising cost of customer acquisition poses challenges, especially with competitors like Alibaba Health and Ping An Good Doctor entering the market [7]. Challenges and Future Outlook - The heavy dependence on pharmaceutical sales may weaken JD Health's resilience to market fluctuations and regulatory changes [5][6]. - Recent marketing campaigns have faced criticism from users, highlighting issues with customer service and engagement [7]. - To ensure sustainable growth, JD Health must diversify its business model and move beyond the "internet pharmacy" label [8].