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辉超市2025年上半年业绩双降、净亏2.41亿元 “胖永辉”转型困局与模式迷失

Core Insights - The company reported a significant decline in both revenue and profit for the first half of 2025, with total revenue at 29.948 billion yuan, down 20.73% year-on-year, and a net profit loss of 241 million yuan, a drop of 187.38% compared to a profit of 275 million yuan in the same period of 2024 [1] - The strategic transformation aimed at emulating the "胖东来" model has led to a systemic crisis, revealing structural flaws during the transition period [1][2] - The company's operational challenges stem from a chaotic management structure and a lack of strategic insight, resulting in ineffective execution of the transformation strategy [2][3] Financial Performance - Total revenue for the first half of 2025 was 29.948 billion yuan, reflecting a year-on-year decline of 20.73% [1] - The net profit for the same period was a loss of 241 million yuan, a drastic decrease of 187.38% from a profit of 275 million yuan in 2024 [1] - The second quarter alone saw a loss of 388 million yuan, which negated any slight profit from the first quarter [1] Strategic Challenges - The company's attempt to adopt the "品质零售" model has resulted in a misalignment of resources, leading to a significant imbalance in store performance and revenue generation [1] - A drastic reduction in suppliers has disrupted the supply chain, negatively impacting product quality and availability [1][2] - The management restructuring has caused a split in decision-making, reducing organizational efficiency and complicating the transformation process [2] Brand and Consumer Trust - The company faces a deeper crisis due to the erosion of consumer trust, exacerbated by recurring food safety issues and procurement corruption [3] - Public skepticism regarding the company's commitment to quality has intensified following incidents at remodeled stores, undermining the effectiveness of any strategic adjustments [3]