Core Viewpoint - The emotional value of products is not determined by their price, but rather by their purpose and emotional attributes, which can vary in proportion [1] Group 1: Product Insights - The new ES8 model was introduced, emphasizing that every product has both purpose and emotional attributes [1] - The "Firefly" model, being the company's lowest-priced product, possesses a high concentration of emotional value, representing a small car brand with significant impact [1] - The design of the Firefly is highlighted as having high emotional value, with aspects such as material protection and aerodynamics being defined by its design [1] Group 2: Emotional Value Definition - Emotional value is defined based on different usage scenarios and purchasing budgets, influencing how products are designed and the cost allocation for emotional attributes [1]
秦力洪:情感价值是没有贵贱之分,萤火虫情感价值浓度非常高