Xin Lang Ke Ji·2025-08-22 03:54Core Viewpoint - NIO is recognized as a high-end brand, with consensus among consumers regarding its premium positioning, despite some perceptions of high pricing [1] Group 1: Brand Positioning - NIO's founder, Li Bin, emphasizes that the brand is perceived as high-end due to its design, technological content, safety, and service quality [1] - The company aims to position itself within the price range of traditional luxury brands such as BMW, Benz, and Audi (BBA) [1] Group 2: Brand Characteristics - Li Bin defines a high-end brand as one that embodies innovation and originality, along with providing exceptional service that exceeds customer expectations [1] - Although there is room for improvement in NIO's service, customer satisfaction remains relatively high [1]