Sou Hu Wang·2025-08-22 04:07Group 1 - JD Books officially launched the "Book Recommendation Officer" recruitment plan on August 21, targeting content creators with book promotion and sales capabilities to join JD and participate in book recommendation and sales activities [1] - The recruitment focuses on individuals who can effectively recommend and convert book sales, aligning with the nature of books as content-driven products that require in-depth interpretation [1] - The plan will run until September 30, aiming to generate high-quality book content and activate consumer potential in the book market through significant traffic support and high incentives [1] Group 2 - To further stimulate participation, JD Books introduced "Ranking Flow Incentives" and "Increased Rebate" policies, creating a dual incentive model of "traffic + bonuses" to ensure basic earnings for creators while encouraging creative potential through high rewards [4] - The Ranking Flow Incentive policy rewards the top 30 performers during the event with additional traffic based on their rankings, helping quality accounts expand their influence [4] - The Increased Rebate policy sets rebate ratios and amounts based on actual transaction amounts (GMV), with rewards of up to 1 million yuan for achieving 5 million yuan in sales, and smaller rewards for lower sales thresholds [4] - Industry insiders noted that the recruitment plan represents not only a commercial strategy upgrade but also an innovative practice in promoting cultural dissemination, reflecting JD's deepening content ecosystem and strategic integration of "content + channels" [4]