TikTok Shop官宣定档！“全球黑五”大促季正式启动备战！开启全年生意巅峰冲刺

Group 1 - TikTok Shop is launching its first global "Black Friday" promotion, spanning multiple countries including the US, UK, Germany, France, Italy, Spain, Japan, and Mexico, from late October to early December [1] - The platform aims to provide over 10 billion exposures and enhance various promotional strategies to help merchants maximize their annual sales during this peak season [1][4] - The platform's GMV in the US exceeded $100 million on Black Friday 2024, showcasing its explosive growth potential during promotional events [3] Group 2 - TikTok Shop is investing over 10 billion in exposure resources and upgrading promotional strategies, including the introduction of the highest annual platform subsidy, "Platform Full Subsidy Coupons," to assist merchants in reducing costs and increasing efficiency [4] - The platform is offering tailored marketing strategies for both self-operated (POP) and fully managed merchants, focusing on content, products, and services to prepare for the "Global Black Friday" promotion [5][6] - As the year-end shopping surge approaches, Black Friday is recognized as a critical battleground for cross-border merchants to boost their annual performance, necessitating alignment with TikTok Shop's preparation rhythm [11]