“一口激活味蕾 ！”黔东南百香果X方思泡茶，共赴美好“黔”程

Core Viewpoint - The collaboration between Qiandongnan Passion Fruit and Fangsi Tea has resulted in a unique beverage that combines the flavors of passion fruit and traditional tea, aiming to enhance the brand recognition and market presence of Qiandongnan's agricultural products [4][5][41]. Group 1: Product Innovation - The joint beverage showcases flavor innovation, with passion fruit being the core ingredient, known for its sweet and sour taste, which appeals to consumers [9][20]. - The product utilizes Fangsi Tea's instant cold brew technology and sterile preservation methods to capture the original flavor of passion fruit, resulting in a rich and refreshing taste experience [16][19]. - The beverage's flavor profile includes a refreshing acidity, elegant tea notes, and a long-lasting sweetness, making it versatile for pairing with various drinks [20][21]. Group 2: Market Strategy - The launch event featured a fashion show that presented the passion fruit beverage in a stylish and artistic manner, aiming to elevate the perception of passion fruit from a simple agricultural product to a trendy lifestyle symbol [30][36]. - The collaboration reflects a shift from traditional agricultural roles to a more integrated approach involving processing, branding, and marketing, enhancing the value and appeal of Qiandongnan passion fruit [39][40]. - The marketing strategy targets the younger generation in the Greater Bay Area, leveraging the region's extensive distribution networks to boost brand awareness and sales [41][36]. Group 3: Economic Impact - The deep processing of Qiandongnan passion fruit has led to a diversified product matrix, effectively addressing sales challenges and increasing profit margins [39][41]. - The projected cumulative output value of Qiandongnan passion fruit is expected to reach 515 million yuan in 2024, indicating significant growth potential for the industry [41].