李斌回应全新ES8定价:仍有可观毛利,蔚来活下去最重要
Core Viewpoint - NIO's founder Li Bin emphasized the importance of competitive pricing for the new ES8 model to maintain market advantage in a highly competitive environment [2] Pricing Strategy - The new ES8 has significantly lower production costs compared to the previous model due to advancements in technology [2] - Current pricing of the new ES8 allows for a sustainable gross margin [2] Customer Considerations - Li Bin addressed concerns regarding potential dissatisfaction among existing ES8 owners due to pricing changes, highlighting that the survival of NIO is paramount [2]