Ge Long Hui A P P·2025-08-22 04:42Core Viewpoint - The CEO of Li Ning, Qian Wei, acknowledged the pressure from reduced offline foot traffic and the increasing competition within the sportswear industry, while expressing confidence in consumer interest in sports remaining strong [1] Group 1: Company Performance and Strategy - Li Ning has prepared for greater challenges in the second half of the year, indicating a proactive approach to market conditions [1] - The company has established a dynamic inventory management system, alleviating concerns about inventory pressure [1] - Li Ning aims to maintain a core gross profit margin target of 50% while optimizing its offline channel structure [1] Group 2: Market Trends - The trend of consumer segmentation is noted, with an emphasis on the evolving preferences within the sportswear market [1] - The company has completed initial construction of Super Outlets and Outlet Mega Stores, indicating a strategic expansion in retail presence [1]