Xin Lang Ke Ji·2025-08-22 04:52Core Insights - The founder of NIO, Li Bin, acknowledged that while the new ES8 incorporates many advanced technologies, the cost remains high due to insufficient scale during its initial launch [1] - Li Bin emphasized the rapid iteration in the electric vehicle market, indicating that the pricing strategy could negatively impact existing users, which poses a significant challenge for NIO [1] - Feedback from long-time users has been supportive, with many expressing that the survival of NIO is more important than their individual concerns, highlighting a strong community sentiment [1] Pricing Strategy - The pre-sale price of the new ES8 was determined after considering various factors, and while it includes a profit margin, the margin is not substantial [1] - The company faced internal conflict regarding pricing, understanding that it may hurt some existing customers, but ultimately decided to prioritize the company's sustainability [1] User Sentiment - Li Bin expressed gratitude for the support from long-term users, noting their understanding of the company's need to make tough decisions for its survival [1] - The emotional connection between the company and its users is evident, as many users prioritize the company's longevity over personal grievances regarding pricing [1]