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#魅族22延期#上热搜,CMO万志强:心痛的很,从不觉得黑红是好事
Xin Lang Ke Ji·2025-08-22 05:34

Core Viewpoint - Meizu Technology has announced a delay in the launch of its new device, Meizu 22, for the second time, promising that there will not be a third delay and emphasizing the importance of perfecting the product before release [1][4][7]. Group 1: Product Delay and Commitment - Meizu 22 has been delayed again, with a commitment to deliver the device by mid-September, focusing on 13 updated imaging algorithms [1][4][7]. - The company has acknowledged the criticism from the public regarding the delays and expressed regret for the situation [1][4][7]. Group 2: Brand Strategy and Market Position - The CMO of Meizu Group, Wan Zhiqiang, highlighted the significant damage to the brand caused by the two delays, stating that the pursuit of perfection is a key reason for the postponement [1][7]. - The brand aims to establish a long-term presence in the industry, emphasizing that brand reputation is more important than short-term popularity [1][7]. Group 3: Imaging Technology Focus - Meizu 22 is positioned as a "non-compromising imaging flagship," with a focus on achieving the best imaging capabilities in the industry [1][9]. - The company is committed to enhancing its imaging technology, with plans to conduct an "imaging training camp" to report on optimization progress [7][9].