李斌称蔚来新款ES8降价为生存,成本降低仍有毛利
Core Viewpoint - NIO's CEO Li Bin emphasized that maintaining high prices would hinder the company's competitiveness in the market, stating that the most important aspect is for NIO to survive [1] Group 1: Pricing Strategy - Li Bin indicated that the cost of the new ES8 is significantly lower than that of the previous model, yet it still maintains a profit margin at the current price [1] - The company is facing pressure to adjust its pricing strategy to remain competitive in the electric vehicle market [1] Group 2: Company Survival - Li Bin reiterated that the priority for NIO is to ensure its survival in the competitive landscape of the automotive industry [1]