又菜又爱玩？适合“窝囊旅游”

Core Insights - The rise of "lazy tourism" reflects a shift in young people's travel preferences towards low-effort, high-emotion experiences, emphasizing relaxation and comfort over traditional adventure [4][12] - The popularity of "lazy tourism" activities such as "lazy hiking," "lazy bungee jumping," and "lazy rafting" indicates a growing demand for experiences that cater to both young adults and families [2][6] Group 1: Trends in Tourism - Young travelers are increasingly favoring experiences that require less physical exertion, as seen in the popularity of attractions that incorporate elevators and slow descent mechanisms [2][3] - The search volume for "lazy rafting" increased by 135%, "lazy bungee jumping" by 65%, and "lazy hiking" by 84% since August, indicating a significant trend towards these types of experiences [3] - Destinations offering "lazy tourism" experiences have seen a notable increase in hotel bookings, with some locations reporting over 70% growth in reservations [3] Group 2: Target Demographics - "Lazy tourism" appeals to a broader audience, including families with children and pet owners, who seek safe and enjoyable experiences [6][8] - The target demographic for "lazy rafting" includes young people who are cautious about traditional rafting and families looking for safe, engaging activities [8] Group 3: Experience Design and Differentiation - The success of "lazy tourism" relies on unique experience design that enhances emotional value and provides a sense of safety and comfort [12] - Destinations must focus on their unique characteristics and improve service details to stand out in a competitive market [10][11] - The integration of emotional resonance and social recognition into the tourism experience is essential for attracting modern travelers [12]