从手机到MR：vivo如何开启未来赛道新起点？

Core Viewpoint - The launch of vivo Vision mixed reality headset marks a significant step in vivo's technology strategy, positioning it as a key player in the emerging AR/VR/MR market, which is seen as the next major computing platform after smartphones [1][3][7] Group 1: Product Launch and Market Positioning - vivo Vision is the first mixed reality headset from vivo, aimed at bridging the gap between physical and digital worlds, and is positioned as a revolutionary product with the potential to redefine user experiences [3][4] - The MR headset market is experiencing a shift, with a projected 50% of the 17 VR/MR products set to launch in 2024 being MR devices, indicating a growing trend towards mixed reality [3][7] - vivo's strategy emphasizes a gradual approach to product development, focusing on achieving a "golden standard" in user experience before launching products to consumers [5][7] Group 2: User Experience and Technical Innovations - The vivo Vision headset has successfully reduced weight to under 400 grams, addressing user comfort issues that have plagued existing MR devices, which typically weigh around 600 grams [4][5] - The company has conducted extensive research on facial data specific to Chinese users to enhance the fit and comfort of the headset, demonstrating a commitment to localized user experience [5][7] Group 3: Strategic Vision and Future Developments - vivo aims to leverage its expertise in AI, imaging, and scene understanding to establish a robust ecosystem for MR and future household robots, with a focus on long-term growth and technological synergy [7][10] - The company is targeting the household robot market, projected to approach a trillion yuan by 2030, as a key area for future development, with MR technology serving as a foundational element for these robots [10][11] - vivo's long-term goal is to integrate MR capabilities into household robots, enabling them to navigate and make decisions in unstructured environments, thereby enhancing their utility in everyday life [11][10]