极氪优化直营体系转手部分门店？回应称渗透补强下沉市场

Core Insights - Zeekr is advancing its "M Plan," which aims to transfer some of its direct-operated stores and Zeekr Home stores to investors without changing its direct sales model [1] - The plan involves a significant number of Zeekr Home stores being switched, while fewer direct-operated stores will be affected [1] - Sales personnel at the transferred stores will become employees of the investor-owned enterprises, but Zeekr will maintain its direct sales system internally [1] - Zeekr is integrating with Lynk & Co to enhance channel collaboration and leverage Lynk's resources for expanding into lower-tier markets [1] Summary by Categories Company Strategy - The "M Plan" is designed to strengthen Zeekr's market presence while retaining its direct sales approach [1] - The introduction of a partner model will complement the direct sales strategy, focusing on penetrating and enhancing lower-tier market channels [1] Market Positioning - The transition of stores to investors is part of a broader strategy to deepen market penetration and channel development [1] - The collaboration with Lynk & Co is aimed at utilizing their advantageous resources to support Zeekr's expansion efforts [1]