Xin Lang Ke Ji·2025-08-22 06:27Core Insights - The African smartphone market saw a year-on-year increase of 7% in Q2 2025, with a total shipment of 19.2 million units, making it one of the best-performing regions globally [1][2] - Demand for ultra-low-cost smartphones under $100 surged by 38% in Q2 2025, contributing to a decrease in average selling prices since 2023 [1] Company Performance - Transsion maintained its leading position with a 6% growth, holding a 51% market share, significantly ahead of competitors [1][2] - Samsung ranked second with an 18% market share, showing a slight increase from the previous year [2] - Xiaomi achieved a remarkable 32% growth, securing a 14% market share and marking its ninth consecutive quarter of growth [1][2] - Honor experienced a substantial growth rate of 161%, while OPPO and Realme faced declines of 11% and 17%, respectively [2] Market Strategy - Xiaomi is focusing on expanding its presence in Africa, having established operations in 16 countries, including Egypt, South Africa, Nigeria, Morocco, Algeria, and Kenya [1]