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航旅纵横杀入机票直销市场 民航版“12306”能否撼动OTA江湖?
Xin Lang Zheng Quan·2025-08-22 06:35

Core Viewpoint - The launch of the "Civil Aviation Official Direct Sales Platform" by the company has disrupted the traditional ticket sales ecosystem, challenging OTA platforms and promoting a new direct sales model among airlines [1][2]. Group 1: Platform Features and Advantages - The platform integrates resources from 38 domestic airlines, promoting a transparent pricing model with no hidden fees or bundled services [1]. - It is backed by China Civil Aviation Information Network Co., Ltd., giving it a unique advantage in resource integration [2]. - The platform claims to save airlines over 3 billion yuan annually by eliminating commission fees typically paid to OTAs [2]. Group 2: Market Impact and Challenges - The platform has garnered support from major airlines like Air China, China Eastern, and China Southern, indicating a shift in the industry towards direct sales [2]. - Despite its advantages, the platform faces challenges such as pricing discrepancies, where its prices are not always the lowest compared to OTAs [4]. - Customer service issues have arisen, with over 13,000 complaints reported, primarily concerning slow refunds and customer support [5]. Group 3: Future Outlook - The rise of the platform signifies a new phase in China's civil aviation service, potentially leading to a layered competitive landscape where the platform dominates domestic ticket sales while OTAs focus on international tickets [6]. - The platform's sustainability is questioned as it relies on value-added services for revenue, which may affect user experience in the long run [5].