“一户一案”定制舒适家，苏宁秋季中央空调节启动

Core Insights - The home decoration market is entering a new consumption peak as the "golden September and silver October" approach, with Suning.com launching a central air conditioning promotion featuring customized solutions and significant subsidies [1][3]. Group 1: Promotion and Pricing Strategy - Suning.com has introduced a "three subsidies + one price package" discount model, combining national, manufacturer, and Suning subsidies, with discounts up to 50% [3]. - The price for a living room central air conditioning package is set at 2999 yuan, with a full house central air conditioning package starting at a 4000 yuan discount, and a one-to-four central air conditioning package available for as low as 16999 yuan [3]. - The "one price package" model aims to eliminate common additional charges in the industry, ensuring that the contract price is the final price, covering equipment, installation, materials, and warranty, potentially saving consumers up to 5860 yuan [3]. Group 2: Service and Installation Standards - Suning.com has established a "golden consultant + exclusive design" dual service system, providing 24-hour response, free on-site measurement, and design services through over 1000 stores nationwide [3][4]. - The company has implemented an "8-step standardized installation process" to address common installation issues, ensuring material standardization, process specification, and professional supervision [4]. - Consumers can enjoy up to 10 years of warranty, enhancing their peace of mind regarding the installation and service quality [4]. Group 3: Consumer Experience and Future Strategy - Suning.com is advancing the "Suning Private Home" scenario construction to meet comprehensive home heating and cooling needs, offering immersive experiences of central air conditioning and other systems [6]. - The industry is shifting from a product-oriented to a service-oriented approach, with after-sales service and long-term user experience becoming critical factors in consumer decision-making [6]. - Suning.com plans to collaborate with brand suppliers to create a product and service system covering the entire product lifecycle, ensuring quality service and comfort for consumers [6].