记者实探：提价前，老铺黄金部分门店已不见“排队潮”

Core Viewpoint - The market response to the upcoming price increase by Laopu Gold is notably subdued compared to previous years, indicating a potential decline in consumer enthusiasm and market heat [1][9]. Group 1: Price Increase Announcement - Laopu Gold announced a price adjustment scheduled for August 25, with expected increases between 7% and 15% based on historical trends [1]. - Previous price hikes in March 2024, September 2024, and February 2025 were met with significant consumer demand, characterized by long queues and high demand for popular items [1]. Group 2: Store Visit Observations - A visit to Laopu Gold's store in Shenzhen revealed no queues or significant customer presence, contrasting sharply with past behaviors during price hikes [2][6]. - The store offered promotions, such as a discount of 50 yuan for every 1000 yuan spent, but customer turnout remained low, with only a few visitors observed [2][6]. Group 3: Stock Performance - Despite a reported net profit increase of 251% to 12.35 billion yuan, Laopu Gold's stock price fell over 8% on August 21, closing at 751 HKD per share, and continued to decline to 738 HKD by August 22 [8][9]. - Since July 8, the stock has dropped nearly 30%, reflecting a disconnect between financial performance and market sentiment [8]. Group 4: Gold Price Correlation - Laopu Gold's stock performance has historically been closely tied to gold prices, which have recently experienced volatility, impacting market enthusiasm [9][10]. - From October 2023 to April 2024, gold prices surged from 1810 USD/oz to 3500 USD/oz, leading to a significant stock price increase of nearly 1600% for Laopu Gold during that period [9].