花田玑密亮相2025山东国际大健康博览会

Core Insights - The brand Huatiánjímì, founded by Nami, leverages the unique rose resources from Pingyin, Shandong, to create internationally competitive skincare products, highlighted by the launch of the "Minus 41°C Ultra-Low Temperature Freeze-Dried Fresh Flower Liquid" [1][3][6] Group 1: Brand and Product Development - Huatiánjímì is established in Pingyin, known as the "Rose Capital of China," with over 1,400 years of rose cultivation history and a current planting area exceeding 60,000 acres [3] - The brand's mission is to bring the world's roses back to China, emphasizing the quality of the Pingyin rose, which is the only rose variety included in the "Chinese Pharmacopoeia" [3][8] - The "Minus 41°C Ultra-Low Temperature Freeze-Dried Fresh Flower Liquid" utilizes advanced extraction technology to maximize the retention of active ingredients, achieving a 300% improvement in nutrient retention compared to traditional methods [6] Group 2: Market Performance and Consumer Trends - The brand adheres to a "minimalist skincare" philosophy, ensuring products are free from fragrances, preservatives, and mineral oils, with all ingredients sourced from organic rose plantations [5] - Huatiánjímì has experienced explosive growth, achieving over a million sales of its flagship products, accumulating more than 3 million loyal users, and a repurchase rate of 40% [5] - The brand's revenue growth for 2024 is projected to exceed 200% year-on-year, indicating strong market acceptance and resilience [5] Group 3: Industry Positioning and Future Outlook - The brand's vision of "the world's roses returning to China" reflects the confidence and strength of Chinese enterprises in the global market [8] - Nami extended an invitation for collaboration with distributors, research institutions, and industry peers to promote the international development of Chinese natural rose skincare products [8]